The Story Behind Furniture 28
A Company Founded in Love
On April 6, 2020, our first daughter was born—and it felt as though the world had stopped.
Stores closed. Friends and families stayed apart. Lockdown had just begun, and no one knew what the future would hold. There was no "new normal" yet—only uncertainty.
Our birth plan was out the window. My husband was the only person allowed in the hospital, and after an emergency C-section, we were sent home and told that even our closest family couldn't meet our newborn. Our parents, who we had always imagined would be there for those first precious moments, had to wait.
The uncertainty was heavy.
And yet, somehow, it was also the most beautiful time to welcome a baby.
My husband had been laid off just one week before my due date. Suddenly, we had something that so many families never get: time. Time to slow down. Time to rest. Time to truly enjoy our new baby. Time to become a family.
She brought light into an incredibly uncertain season.
Looking back, that quiet season of solitude was exactly what we needed.
A Love for Home
I have always loved business and beautiful spaces.
I was rearranging rooms at five years old—not because anyone asked me to, but because creating order and beauty brought me peace. I still remember my tiny feet pressed against the wall, pushing with all my might to move my twin bed across the room. I was determined to create the space I imagined.
At six years old, I started my very first business: a daycare.
My mom even printed flyers for me. My little sister was my only customer, but I was convinced I had a brilliant business plan—parents would drop off their children, I would supervise and play with them, and the parents would pay me.
For reasons I still don't fully understand, it never took off.
But the entrepreneurial spirit never left me.
I studied Interior Design in my early twenties and later continued my education in HR and Project Management. My dream was always the same: one day, I would own a store where my children could run around while I worked—a place where my love for design and my love for family could exist together.
When the world changed, that vision had to change with it.
The Beginning of Love & Company
After our daughter arrived, and after many long dog walks discussing what was next, my husband gave me the most meaningful gift—his full encouragement and $5,000 to begin bringing my dream of owning a store to life.
He helped me set up the business licence, but the rest was up to me.
I remember telling him, “This is what I’ve always wanted to do. I just don’t know how to start.”
And honestly, I didn’t know.
I didn’t know how to build an online store. I didn’t know how to source products. I didn’t know how furniture and décor would make their way from suppliers into customers’ homes.
But I knew why I wanted to do it.
Love.
I was so deeply in love with our new baby. I wanted the business to be a true labour of love, and I believed our homes should be a reflection of love—the places where we gather, create memories, and share life with the people who matter most.
And because it was going to be a company built on love, the name felt obvious.
Love & Company was born.
Learning the Hard Way
The beginning was exciting and full of learning.
I found wonderful suppliers and began sharing beautiful home décor and furnishings with customers across Canada and into the United States. But I quickly discovered that running a business was about so much more than finding beautiful products.
Shipping became one of my biggest challenges.
I packed items myself in makeshift boxes, doing my best to protect each piece as it made its way to a new home. I’ll never forget sending a large décor order to Colorado. Seeing those pieces carefully packed made me realize something important: the way a product arrives matters.
You don’t fully appreciate the importance of packaging until you are the one responsible for making sure something beautiful reaches someone’s home safely.
At the time, furniture was heavily backordered, and many of my first sales came from friends, family, and our local community. I was often standing in line at Staples with my daughter beside me, preparing shipments, or driving around making personal deliveries with her in tow.
Those early customers believed in me before everything was perfect, and I will always be grateful for their support. They gave me the opportunity to learn, grow, and build the foundation of what would eventually become Furniture 28.
A Season of Change
Then life shifted again.
My husband was offered a job in Vancouver. We needed to move. I went ahead to set up our new home while he finished things in our previous city. Love & Company had to close for a season.
It felt sad. It felt unfinished.
But sometimes a pause is not the end of the story.
Called to Begin Again
Over the next few years, our family grew. We welcomed another baby girl and built a new life together.
But the dream never fully left me.
I felt I was still being called back to it—a quiet longing, a sense of knowing that this was something I was meant to continue. It wasn’t finished. There was still something more to build.
I went back to the drawing board.
In 2024, Furniture 28 was born—with a clearer vision and a stronger foundation.
This time, we approached things differently.
We partnered exclusively with Canadian suppliers based in Vancouver who ship directly from their warehouses with thoughtful, protective packaging. I am able to visit these warehouses, see and touch the pieces we offer, and ensure they reflect the quality, craftsmanship, and timeless design we value.
We have carefully curated a collection built around what we believe makes a house feel like home: fewer, better pieces. Furniture and décor you love today and still want to live with for years to come.
Why Furniture 28?
The number 28 has followed our family for years. It is my birthday, my husband’s birthday, and the birthday of my brother, brother-in-law, and grandparents. It is a number I seem to see again and again.
But more importantly, it reminds me of a promise:
"And we know that in all things God works for the good of those who love him, who have been called according to his purpose."
— Romans 8:28